Time is our most precious resource. It flows constantly and irreversibly regardless of how we use it. We believe you can achieve your goals and live a more fulfilling life if you take control of your own time rather than succumb to it.

emit aims to improve how you look at time. Viewing time as a countdown to your most important events of the day, week, year or even life, will make you much more aware of how you really spend your time. We believe you will be more conscientious in choosing the things that matter most and be better equipped to achieve them. emit is made for realistic optimists - people who truly believe they can accomplish their big dreams and passions, if they pour their heart and soul into it. emit represents the pioneering spirit in us, which doesn't conform to the status quo and is always looking at the world from new perspectives. It enables you to design your life, rather than sleepwalk through it.

We are engineering students from Imperial College London who were looking for a tool to better manage our time. Watches, for centuries, have shown time as moving forwards. We realised that people could better perceive the value of time if shown as the remaining amount they had for their next event, or to the end of their day, instead of as an absolute value that is common for all. We set out to challenge the conventional way of looking at time. Our mission is to help people accomplish their most important goals, whether it is related to family, friends, health, career or hobbies - by proactively allocating appropriate amounts of time to each of them.

Own time. Own emit.